At Oriental Trading Company (“Oriental Trading”, “we”, “us” or “our”), we respect the privacy of our users (“user,” “you,” or “your”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information through the website and any other websites, features, applications, widgets, blogs, social networks or other online or wireless offerings that post a link to this Privacy Policy, whether accessed via computer, mobile device or other technology (collectively, our “Site”).

Please take a few minutes to review this Privacy Policy before using our Site or submitting any personal information to us. By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or otherwise use our Site.

Information We Collect

We collect both personal and non-personal information from you when you access or use our Site.

Personal Information

The personal information we collect depends on how you use our Site. Personal information means information that identifies you as an individual or relates to an identifiable individual. The personal information we collect can include:

Non-Personal Information

We also automatically collect certain non-personal information about your use of our Site and services through cookies, web beacons, and other technologies. This may include your IP address, browser type, operating system, the web pages you view just before and after navigating to our Site, the links you click, and other standard server log information. We may also collect certain technical information to help us identify your device for fraud prevention and related purposes. Our Site analytics also help us analyze traffic and trends to improve your overall experience.

How We Use Your Information

We only use your personal information as permitted by law and for the business purposes disclosed at the time of collection or a use compatible with those purposes. In general, we collect and process your personal information for the following purposes:

To provide our services to you – such as processing and fulfilling your orders, enabling your participation in contests, competitions, events, and surveys, providing you with access to special or restricted areas of our Site, responding to your inquiries, concerns or comments and providing customer service and support.

To improve our Site and services – we analyze use patterns and correlations in aggregated formats to understand and improve areas like Site design, application design, special features and promotions, analysis of our customer and sales data.

Administrative purposes – billing and payment; fraud prevention; legal compliance; and network and information security in connection with our products and services.

Marketing our products and services – providing information we think you may like, including events, articles, blog posts, new product arrivals, promotions; optimizing and enhancing our marketing endeavors; and with your consent, sending you marketing emails, newsletters, direct mail about products and services, promotions, and special offers.

Employment applications – to process and respond to your application if you apply for a job posting on our Site.

Legal purposes – to enforce our Terms of Use or contracts; prevent and investigate threats or potential illegal activity or violations of our policies; or as evidence in litigation in which we are involved.

Data analytics – we apply analytics and algorithms to better understand you, make accurate recommendations, and deliver relevant advertisements for our services. This allows us to provide a better customer experience and overall improves our services and operations.

We only process your personal information when we have a lawful basis for doing so. Lawful bases include consent (where you have given consent), contract (where processing is necessary for the performance of a contract with you, legal obligation, vital interests, public interest, or our legitimate interests in operating our business and providing services to you. Where we rely on legitimate interest as a basis for processing data, we have considered whether or not those interests are overridden by your rights and freedoms. Some data processing may serve multiple purposes at once.

Sharing Your Personal Information

In accordance with the uses described above, we disclose your personal information to the following categories of recipients:

Within the Company – to our employees who need access for the purposes listed in this Privacy Policy. We share with subsidiaries, affiliates and parent companies for efficient operations and provision of services. Access is permitted only when necessary.

Our third party service partners – trusted partners assist us by performing tasks that help operate our business and provide services to you. These include hosting providers, email service providers, payment processors, shipping agents and other distribution partners, marketing platform providers, cloud storage providers, IT service providers, legal and financial advisors, IT consultants and customer support outsourcers. We provide access only as necessary, subject to confidentiality obligations and take precautions to allow access only for specific tasks.

Business transfers – as we continue to grow, develop and expand our business, it is possible that corporate reorganizations or business transactions like mergers, acquisitions or asset sales will take place. Customer information is generally shared during such transitions. We will require any successor or assignee to honor the terms of this Privacy Policy.

Law enforcement, regulators and other parties for legal reasons – we will share your data if we believe it’s reasonably necessary to comply with laws, lawful requests and legal process, such as court orders or subpoenas. We may need to share your data when we have a good faith belief that disclosure is necessary to prevent harm or financial loss; to report suspected illegal activity; or to investigate violations of policies, terms and guidelines.

To Protect Rights and Safety – we will share your information if we believe your actions violate laws or our policies; infringe upon or endanger the rights or property of the Company, other users or parties involved in classified postings; or potentially create risk or possible legal exposure for us or others.

With your consent – other than as specified in this policy, you will be notified when your information may be shared with any third party, so that you can make an informed choice to consent or object.

Data Retention

We take measures to only retain your data as long as we reasonably require it for legal or business purposes. When we no longer need data, we take commercially reasonable steps to securely destroy, delete, erase or convert it to an anonymous form. Without limitation to foregoing, we retain different types of information for the following general duration:

User profile information – for registered users who maintain an open account, at least for as long as your account stays active and up to ten years after account closure.

Marketing email subscription information – for as long you remain subscribed and up to 10 years after preferences are updated.

Order data – at least for 10 years after the order is processed for audit, accounting, tax reporting and documentation purposes.

The duration for keeping other categories of personal data depends on factors such as the type of data collected, why it is collected, the purpose for retention evolved over time, and concerns related to business or legal risks. For instance, security footage is kept for 30 days after recording, while customer service communications remain available for three years.

Your Rights Over Your Personal Data

You have certain choices regarding our handling and use of your personal data. Based on applicable laws, your choices and rights may include:

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To make a request under any of the rights above, contact our Data Protection Officer as described under “How to Contact Us”. We will consider each request in accordance with applicable laws. Please note your ability to access, update, amend, delete or object is not absolute – certain restrictions and exemptions under law may apply. Despite your request, we may retain certain information as permitted or to comply with our legal obligations or documented business purposes.

Security Safeguards

We take reasonable administrative, physical and electronic measures designed to protect personal data from accidental loss and unauthorized access, use, alteration or disclosure. However, we cannot guarantee complete security in relation to transmission of data over the internet or systems and technologies, which are subject to compromise by third parties. You are responsible for keeping any passwords and log-in credentials confidential. Do not share your passwords or login information with anyone. Unauthorized parties may intercept, access, use or corrupt the information you transmit or we hold despite reasonable security measures. You must immediately notify us of any unauthorized use or access to accounts to minimize impact. Please refer to our Terms of Use for your obligations in helping provide a secure experience.

Cookies and Similar Technologies

We and certain service providers operating on our behalf collect certain information through cookies, web beacons and other technologies when you use our Site or receive/respond to our ads, emails or internet communications. These technologies allow us to serve you better by understanding your preferences, tracking Site usage, allowing relevant ads or communications, analyzing trends, administering the Site and helping detect and prevent fraud or misuse.

Cookies are pieces of code stored directly on the device you use to access our Site that assist us in various interactions with you. For example, cookies help authenticate registered members, enhance security during Site visits, keep track of shopping cart contents, and enable Site features. They also allow third parties to provide services to our Sites, like web analytics. Most browsers let you disable cookie usage altogether or delete specific cookies. Please note that without cookies, you may not be able to take full advantage of some Site features.

Third Party Cookies and Technologies: We partner with third party advertisers, social media platforms like Facebook, Twitter, Pinterest and others to display advertising on our Site or to manage our advertising across the internet and on social networking sites. Interest-based or personalized advertising provided through third party platforms rely on cookies or similar technology to function. We do not control these third parties’ tracking technologies or how they operate.

To manage cookies through your browser controls, consult your browser’s documentation or online help guides for more information. To opt out of tailored in-application advertisements on your mobile device, check your device settings and select “Limit Ad Tracking” (for iOS devices) or “Opt Out of Interest Based Ads” (for Android).

Third Party Links and Features

Please be aware that our communications and our Sites may contain links to other websites, online services or mobile applications that are not operated or controlled by us. If you click on a link to a third-party site or otherwise engage with a separate online service, you will leave our Site and this Privacy Policy will no longer apply. The operators of third party websites or services may use technologies like cookies, registrations and software development kits (SDKs) to automatically collect your IP address and other device identifiers, browser characteristics, app ID, unique device ID and other tracking data to facilitate interest based advertising, analytics data collection or other similar purposes. We do not control how third-party websites or services handle your personal data, and all such activities are governed by the privacy policies applicable to those services. We encourage you to carefully review the privacy policies of any third-party websites or services before using them.

Children’s Privacy

Our Sites are meant for general audiences and not directed at children under the age of 16. We do not knowingly collect personal information from children as defined by local laws. If you are the parent or guardian of a child under 16 years of age and believe your child has directly disclosed information to us without your consent, please contact our Data Protection Officer so we can take appropriate action.

International Transfers of Personal Data

Oriental Trading processes data both inside and outside of the United States. Accordingly, we may transfer your personal information to our affiliates or service providers based in the United States, Europe or Asia Pacific for processing and storage. By submitting your personal data or using our services, you consent to these transfers under applicable privacy laws. Regardless of location or whether the person is an employee, rest assured we apply adequate data handling and security standards as explained in this Policy to protect information processed worldwide. If we need to transfer data to third parties outside this scope or unrelated to the services we provide you, we will do so only with your consent, subject to obligations of commercial agreements, or as required by law.

Changes To This Privacy Policy

We may update this policy as needed for legal compliance, operational practices or other purposes, subject to applicable legal requirements for notice of changes. We will place notice of material changes on our homepage and update the “Last Updated” date at the top of this page so that the updates are transparent. Your continued use of the services after the changes indicates you accept the revised Privacy Policy. If you do not wish to accept it, you should discontinue use of our services and Site.

How To Contact Us

If you have questions or concerns regarding this Privacy Policy, please contact us via:


Phone: (800) 875-8480

Postal Mail: Privacy Office
Oriental Trading Company 11225 Davenport Street Omaha, NE 68154

You may also use these contact details to communicate with our Data Protection Officer about a privacy request or complaint.